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Marking a major shift in her coaching journey, the 34-year-old coach has stepped down from the Young Lionesses national team to assume the role of head coach for National Women’s Soccer League franchise Bay FC.

Transition Stateside

Her appointment follows the departure of Albertin Montoya, who led the San Jose-based club during its inaugural two seasons in the top-flight American league. Montoya announced in September his intention to step down at the end of the 2025 campaign, a season which saw Bay FC finish second-bottom in the 14-team standings.

“I have thoroughly enjoyed my time with the FA,” stated Coates. “The experience has been formative both professionally and personally. I am now prepared and eager to test my abilities in a new environment.”

Track Record of Success

In her time at the helm in 2023, Coates oversaw the England U23s through matches including a narrow win over Norway in the continental competition and a high-scoring loss to the United States. Making the move alongside her to America is her former Lionesses staff member, Gemma Davies, a ex- Aston Villa manager in the WSL.

Kay Cossington, a former FA women’s technical director, spoke highly of Coates's credentials: “She is both an outstanding tactician, but she also has a proven track record of elevating athletes to succeed on the biggest stages.”

“Her leadership qualities are exceptional of squads and building ethos and has the football vision we were seeking,” she continued.

The Task Ahead

Bay FC experienced a mixed start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its first year before facing difficulties to a near-bottom placement in 2025.

The Football Association's new technical lead, Gavin Step, offered thanks to the departing duo: “Our gratitude goes to Emma and Gemma for their time with us and extend our best wishes with their new challenge. They have played a crucial part in bolstering the progression route between the WU23s and the senior squad.”

“Their work has directly impacted the development of many young players who have gone on to become senior Lionesses,” he added.

Player Progression

Since taking over Mo Marley in 2023, Coates has overseen the rise of a number of players to the Lionesses squad, including playmaker Lucia Kendall—who recently scored her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

Discussions for new U23 coaching staff is now underway, as the FA looks to continue the progress of the youth national team in the future.